Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your specific questions about marketing and advertising. Today’s question comes from WonderBranding reader, Duane Christensen … Duane says: “I’ve been pondering this comment a local lawn fertilizing client of mine told me the other day. He said something like, [...] Read more »
Marketing Quick Take Q&A: Should You Sell Your Business?
Video Transcript: Greetings from San Antonio! As you can probably see from the hotel room décor, I’m on the road again for business travel, but I didn’t want that to stop me from posting this new question we recently received from Greg. Greg writes: “I’m 54 years old and in the “powersports business.” I never [...] Read more »
How Do You See Your Market?
Today, my business-building friend, we’re on a mission … an ongoing mission to to expose an insidious blind spot affecting Main Street business owners, like you … a blind spot that is most likely leading you astray. The target of today’s exposé? An all too common case of wearing “connoisseur goggles” best described by Youngme [...] Read more »
3 Reasons Your Staff Meetings Suck – And How To Fix Them
You’re a business owner who prides yourself on regularly scheduled staff meetings. Look at you, prancing around, all managerial and full of efficiency. How’s that working for you? Do meetings start late because of stragglers? Do staff members stare straight ahead with glazed-over cow eyes? If you poked them with a sharp stick, would it [...] Read more »
Marketing Quick Take Q&A: How to Determine the Primary Benefit of Your Marketing Campaign
Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your most burning marketing questions. Today’s question comes from Ed Skimin, owner of Emerge, Incorporated. Ed wants to know: “We are putting together marketing plans for a new service, and have a long list of features and benefits that [...] Read more »
How To Waste Time Like Steve Jobs
Lennie loved to take naps. He built himself a small building from a kit, behind his house in Connecticut. He filled it with the tools of his trade and added a sofa. Lennie’s wife would look in from time to time and catch him lying on the sofa, daydreaming or napping. “I thought you were [...] Read more »
Why You Should Avoid Yuengling’s Advertising Approach
Three months ago, I snapped a photo of the billboard pictured to the right – just as soon as it popped up near the town in which I live. Now at the time, I was clueless as to the ad’s origin. But that shouldn’t surprise you in the least. Just one glance at the ad [...] Read more »