Burger King: Blowing People’s Minds
5Most critics are in an uproar over the new BK ad because of what they deem to be offensive subject matter. But let’s set sexual content aside and look at this through the crystal-clear lens of marketing.
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Goodwill Takes On Boutique Luxury
It would be easy for Goodwill to keep doing the “same-old-same-old” during the current recession. But the organization realizes that now more than ever, the “belt-tightening” of professionals and their families offers up another retail opportunity.
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Surprising Stats: Female Readers
PubTrack conducted an online survey of 36,000 book buyers and dug deep to come up with what I think is highly accurate – and relevant – consumer data.
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Ken Taylor: Selling Avon Products to Women
It looks like Avon, the self-proclaimed “company for women,” has a top-notch salesperson in Alabama selling its cosmetics and other products.
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My Guilty Pleasure: Sarah Haskins
Call it a busman’s holiday, but when I need an it’s-so-true-i-want-to-cry laugh break, I turn to Sarah Haskins.
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RecentComments
- Krazie316: I’m with Jim on this one,...
- Michele Miller: Another thing to keep in mind...
- Brett: The ad may be immature, but then so is...
- Paul Stoltzfus: The top 3/4 of the ad is just...
- Brett: I meant conscious decision…
MeetMichele
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]