Esurance’s New Ad Campaign: Pushing All The Right Buttons
0Esurance.com has come through with an ad campaign that beautifully merges creativity with message.
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Ad Copywriting: The One Question You’re Probably Not Answering
Does your copywriting fail to persuade? Maybe it’s because you’re not answering the ONE question that every customer asks.
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6.2 Million Customers Who Are Waiting To Do Business With You
The newest statistics from the U.S. Census Bureau should make you sit up and pay attention.
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Why Ritz-Carlton Is A Cult Brand And You’re Not
Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
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Friday Fun: 1930s Look At Fashion in Year 2000
I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000.
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MeetMichele
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]